Mobile Feedback

Support real-time, page/app/location-specific feedback on thousands of devices, including direct support for iOS and Android apps.

With the world moving to mobile, the need to collect customer feedback at anytime, from anywhere is more pressing than ever.

Yet most online feedback-collection tools don’t extend to the mobile world effectively:

Mobile users react poorly to the length of traditional surveys
Intercept techniques prove more intrusive than ever in mobile environments—if the technology works at all

But OpinionLab feedback solutions translate to mobile platforms seamlessly. The brief, simple nature of our opt-in comment cards renders our system ideal for mobile use.

Mobile feedback allows customers to influence fast, smart improvements to

Mobile websites
Mobile apps
Stores
Personnel
Products
And more

Improve Your Mobile Brand

What do consumers think of your mobile website? How does it meet users’ expectations, and how could it better serve their needs? What impression does your mobile app make for your brand?

OpinionLab mobile feedback technologies help companies answer these questions and more, gaining our clients rich, real-time insight into what initiatives will best improve mobile interactions.

Expand Your Physical Brand

Mobile feedback tools allow consumers to share their opinions while browsing your store, waiting in your lobby, or standing at checkout—providing in-the-moment comments as well as input from your most important customer: the person who chose not to make a purchase.

Advanced back-end reports structure streaming voice of customer (VOC) data and quickly measure success and opportunities for improvement on an individual, regional, or national scale.

How It Works

OpinionLab technologies gather real-time customer input from mobile websites or mobile apps through brief, digital comment cards designed and optimized for mobile audiences.

Via QR code or geolocation, companies can collect customer location data with each submitted comment, adding critical granularity to streaming VOC input. And real-time alerts keep store managers and corporate decision makers up-to-date as feedback flows in.

We integrate comment cards into any mobile apps through either

Embedded mobile web
Device-specific solutions for popular platforms, including iPhone, iPad, and Android

And we easily integrate comment cards into any mobile website, whether

Custom CSS
Browser redirect
Proxying through a 3rd-party service

Feedback data from mobile apps and websites flows into the same enterprise reporting toolkits our clients have come to rely on for feedback from all digital and traditional touch points.